ICONSIAM Launches 60 Campaigns to Boost Thai Tourism

ICONSIAM, the global landmark on the banks of the Chao Phraya River, is employing an “Experiential Marketing” strategy aimed at creating exceptional experiences and reaffirming its status as a must-visit global destination. In collaboration with partners from all sectors, ICONSIAM is investing up to 300 million baht to launch over 60 marketing campaigns throughout the final quarter of the year, culminating in the grand “Amazing Thailand Countdown 2025.” Featuring world-renowned artists, this event reinforces ICONSIAM’s position as the ultimate Global Countdown Destination. The venue expects to see a 20% increase in traffic, stimulating the tourism sector and contributing to Thailand’s ongoing economic growth.
Incorporating Experiential Marketing Strategy for Customer Engagement
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., revealed that, “According to the data from the Tourism Authority of Thailand (TAT), the number of tourists is expected to grow by 20% in the final quarter, with the total number of tourists for the year projected to reach 36.7 million. ICONSIAM is eager to contribute to Thailand’s tourism growth by leveraging its potential as a global landmark on the Chao Phraya River that everyone must visit. The concept ‘The Best of Thailand Meets The Best of the World’ will come to life through world-class events that attract both Thai visitors and international tourists, boosting tourism with full force in the final quarter.”
“ICONSIAM is a leading platform, firmly positioned as a Global Countdown Destination. We are promoting Thai tourism in the final quarter by creating extraordinary experiences for all visitors through Experiential Marketing. This involves delivering unique and unparalleled marketing activities. The key highlight of this quarter is the ‘ICONSIAM Extraordinary Experience,’ which caters to all target groups with four distinct experience pillars:
Mr. Supoj added, “ICONSIAM has allocated a marketing budget of up to 300 million baht for over 60 marketing and promotional campaigns and grand “big events” in the final quarter, all designed to offer exceptional experiences during the year-end festive season. Highlighted events include:
Get ready for an unforgettable night at The Amazing Thailand Countdown 2025 at ICONSIAM, Thailand’s Global Landmark Destination
Witness the grandest year-end event at ICONSIAM, the Amazing Thailand Countdown Celebration 2025. This event showcases ICONSIAM’s commitment to blending the best of Thailand with the best of the world, with over 16 million audiences across the globe from both offline and online. This year’s countdown will feature world-class artists, propelling Thailand into the top global countdown destinations and propelling growth in the country’s tourism industry. For more information, please call 1338 or visit ICONSIAM’s Facebook page.